Why Workforce Housing?

What is becoming crystal clear in today’s market is that workforce housing is not only necessary—it’s investable, scalable, and sustainable.

In a recent webinar featuring Payton Mayes, CEO of JPI, Jay Parsons, Economic Advisor of JPI and Jill Homan, Managing Partner of Pinnacle Partners, we discussed what defines workforce housing and why there’s a growing demand. 

Watch this video below as they discuss the need for workforce housing

When we look at the types of housing in the market, here’s what we typically see: 

• Low-income housing: Typically targets households earning <60–80% of Area Median Income (AMI)
• Market-rate luxury housing: Often requires household incomes north of $100,000, even in states like Texas
• Workforce housing: Sits squarely in between—serving those too rich for subsidized housing, but too stretched to afford new luxury apartments

It’s that middle ground—teachers, nurses, first responders, service workers who earn too much to qualify for assistance, but not enough to afford Class A rent.  

What Makes Workforce Housing Work? 

While older apartments might naturally “age into” affordability, they often come with issues such as outdated infrastructure, lack of desirability and sub-par living standards, noted Payton. On the contrary, workforce housing developments provide new or recently built communities, rent levels that are more accessible than luxury units and higher quality of life for middle-income renters. 

If you’d like to request a full deck or to learn more about our Workforce Housing Fund, visit us here.  

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