Cushman & Wakefield predicts that build-to-rent (BTR) properties are on the verge of a breakthrough, driven by investor interest and changing perceptions of rental homes. Currently representing just 1% of the multifamily market, these properties are gaining momentum among developers due to typically higher absorption rates, lower turnover rates, and higher rents per square foot than traditional multifamily properties. Cushman & Wakefield, with a 10,000-unit national portfolio, is also witnessing a recent resurgence in trade-outs for BTR units. This trend aligns with data showing outperformance in the BTR sector compared to the traditional multifamily market.